To gain more exposure for your locally owned business, take advantage of uploading a welcome video to YouTube. Currently YouTube is the third most popular website on the Internet and now Google – the most popular search engine – incorporates YouTube videos in its search results.
This explanation is does not cover the details of the actual upload process as YouTube has great instructions to create an account and upload videos. Here are those links:
The objective of this tutorial is to explain how to choose the words that you will help you get the best rankings in Google for your welcome message. Below is the window that you have to fill out to describe your video.
Title:
In the Title field, it is more important to have the terms of what your business is, such as Chiropractor, Dentist, Lawyer, Funeral Home before your company name. I would place your ‘City’ and ‘State / Province’ before your firm’s name as well. The reason for this is that the search engines place more importance on words in the beginning of the field and also most people are going to be searching for “Chiropractors in Victoria, BC” and not particularly your Firm’s Name. Use up to 60 characters including spaces.
Example: Chiropractor in Victoria BC | Jones Chiropractic Office
Description:
The description should state who you are, where you are, and what you do. When writing the description try to use words that people would use when searching for a local business. Put more emphasis on types of services you offer instead of explaining your history – you can include the history part in your video. Also include your local phone number, as the search engines can determine phone numbers and area codes. US firms place your zip code in the description as well as the zips of heavily populated areas and of smaller communities that you want to serve.
Must: Start your description with http://www.YourLocalBusinessSite.com (including the “http://”). This is will be a live link so viewers can see it and click on it to go to your site.
Example: http://www.YourFuneralChapel.com Welcome to Your Funeral Chapel in Springfield, Illinois, 62702. Our funeral home offers funeral and memorial services with burial or cremation. We serve all areas in Greater Springfield including Chatham, Rochester, Riverton, Sherman, and New Berlin. For more information call 217-555-1212. 62701, 62703, 62704, 62629, 62563, 62684.
Tags:
Use relevant key words, the same main ones that you have used in your Title and your Description. You have up to 120 characters including spaces (or 6 keyword phrases) to list your tags– use all of them. US firms, include your Zip Code (around surrounding zip codes).
Example: Funeral Home Springfield Illinois 62702 Mortuary Cremation Planning Cemetery 62701
Make sure to use the many resources that YouTube offers, the Help Center and Video Toolbox are extremely helpful. I look forward to seeing your smiling face on YouTube – Once your video is on YouTube, leave a comment below and put the URL from YouTube for your video in the Website box and in your comment as well!
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